TRADING & MERCHANDISING DIVISION

TRADING DIVISION ACTIVITIES INCLUDE DISTRIBUTION OF WELL-KNOWN CONSUMER PRODUCTS SUCH AS MILK, TEA, DETERGENTS, FOOD PRODUCTS, ELECTRICAL APPLIANCES, KITCHEN EQUIPMENT AND DOMESTIC APPLIANCES OF WORLD RENOWNED BRANDS’.

WE ARE A PROUD MERCHANDISER AND DISTRIBUTORS IN SALALAH FOR:

• Rainbow, Omela Milk and milk products
• Eveready, Energizer Batteries and lighting products
• Tata & Kanan Devan Tea
• Bahar Soap & Detergent Products
• Nabil Biscuits & related products
• Al Safa Palm Oil & Sahi Refined Vegerable Oil & Ghee products
• Papillion Facial Tissues & Al Jamil Diapers
• Dema Washing Powder and Savo Dishwashing Liquid
• Canned Tin products

• Since the year 1972, SFO is engaged in the distribution of Consumer Products and presently represent the
• following well known national and international brands inSouthern region of Sultanate of Oman:
• Friesland Campina, Holland – Rainbow, Omela Milk and Milk Products
  National Biscuit Co Ltd, Muscat:- Nabil Biscuits, snacks.
• Tata Global Beverages Ltd.:- Tata and Kanan Devan Tea
• Omani Vegetable Oils & Derivatives Co LLC. :- Al Safa Palm Oil and Sahi Soft Oil
• P.K. Overseas Ltd. Delhi, India :- Al Habib, Mansa, India Salam Rice – Al Lub Paper Products, Muscat:- Mazoon Maxi rolls and Facial Tissues, Hotage Table Salt
• Energizer Middle East & Africa Ltd:- Energizer, Eveready Batteries and Lighting Products .
• National Detergent Co SAOG, Muscat:- Bahar, No.1, Site Detergent and Dish Wash Liquids SFO’s Trading Division has a track record of constant growth and enjoys major market share in their product ranges.